Updating approaches to your online branding for the digital world
Brand is No.1
I want to start with a bold statement. The online brand is the single most important element to a business or organization. If you think about what branding actually is; a position that has been carefully established, and a set of customer promises and overall experiences based on communication and service, then not delivering on these promises and what a brand stands for will lead to failure.
In today’s digital landscape, strong online branding will allow you a closer connection with your prospective customers, leading to conversion and retention.